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Privacy Policy

Last updated March 14, 2026

This Privacy Notice for OWAYTO, LLC (doing business as SmartFlow Automation) ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share your personal information when you use our services, including when you visit our website at https://www.thesmartflowautomationco.com or engage with us in other related ways.

Questions or concerns? Please contact us at hello@thesmartflowautomationco.com.

Summary of Key Points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us.

Do we process sensitive personal information? No. We do not process sensitive personal information.

Do we collect information from third parties? No.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

How do we keep your information safe? We have appropriate organizational and technical processes in place to protect your personal information.

1. What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us, including: names, phone numbers, email addresses, mailing addresses, billing addresses, job titles, contact preferences, business name, business URL, and business description and workflow information.

Payment Data. Payment data is handled and stored by ThriveCart and Stripe. You may find their privacy notices at https://legal.thrivecart.com/platform/privacy/ and https://stripe.com/privacy.

Information automatically collected

We automatically collect certain information when you visit our Services, including log and usage data, device data, and location data. We also use cookies and similar tracking technologies. Like many businesses, we collect information through cookies. You can find out more in our Cookie Policy.

2. How Do We Process Your Information?

We process your personal information to: deliver and facilitate services; respond to inquiries; send administrative information; fulfill and manage your orders; request feedback; send marketing and promotional communications; deliver targeted advertising; protect our Services; and identify usage trends.

3. What Legal Bases Do We Rely On?

We only process your personal information when we have a valid legal reason to do so under applicable law, including consent, performance of a contract, legitimate interests, and legal obligations.

4. When and With Whom Do We Share Your Personal Information?

We may share information with vendors and service providers including: Facebook Pixel, Anthropic, Perplexity, Google Cloud Platform, Google, Zapier, Termly.io, Stripe, ThriveCart, Facebook Custom Audiences, Facebook advertising, Google Analytics, MailerLite, Tally, Notion, Calendly, Gamma, and Squarespace.

5. Do We Use Cookies?

Yes. See our Cookie Policy for details.

6. Do We Offer AI-Based Products?

We use AI-powered tools — including Claude (Anthropic) and Perplexity — to assist in creating personalized workflow diagnostic deliverables. Client-provided business information may be processed through these platforms as part of service delivery. AI is used to support analysis and content generation only. All deliverables are reviewed by a human team member before delivery.

7. Is Your Information Transferred Internationally?

Our servers are located in the United States. If you access our Services from outside the US, your information may be transferred to and processed in the United States.

8. How Long Do We Keep Your Information?

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, improve user experience, and comply with legal obligations. Users may request deletion of their data at any time.

9. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures. However, no electronic transmission over the internet can be guaranteed to be 100% secure.

10. Do We Collect Information From Minors?

No. We do not knowingly collect data from or market to children under 18 years of age. Contact us at hello@thesmartflowautomationco.com if you believe we have collected information from a minor.

11. What Are Your Privacy Rights?

Depending on your location, you may have rights including: right to know, right to access, right to correct, right to delete, right to obtain a copy, and right to opt out of targeted advertising. To exercise these rights, submit a data subject access request or email us at hello@thesmartflowautomationco.com.

12. Additional Clauses

Use of Artificial Intelligence: We use Claude (Anthropic) and Perplexity internally to support personalized diagnostic deliverables. All deliverables are reviewed by a human before delivery. AI is not used for automated decision-making that produces legal effects.

User-Generated Content & Media: Client-submitted business information is used solely to deliver requested services. With explicit consent, we may use anonymized or attributed client outcomes for marketing or educational purposes.

Retention of Media Files: Recordings (Zoom, Loom, etc.) are retained only as long as needed. Clients may request deletion at any time by emailing hello@thesmartflowautomationco.com.

Business Information & Confidentiality: All client-submitted business information is treated as confidential and is never sold or shared with third parties for commercial purposes.

13. Do We Make Updates to This Notice?

Yes. We will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated date at the top of this notice.

14. How Can You Contact Us?

OWAYTO, LLC · Data Protection Officer
1375 Maple Tree Place #1122
Williston, VT 05495 · United States
hello@thesmartflowautomationco.com

15. How Can You Review, Update, or Delete Your Data?

Submit a data subject access request or email us directly.

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